Spotlight - Celebrities and wine
The involvement of celebrities in wine companies is becoming increasingly common. But while there may be marketing advantages in some cases, writes Philippa Jones, celebrity endorsement is no guarantee of success, and can distort a wine’s price/quality ratio.
Spotlight - Celebrity endorsement a two-edged sword for wineries
20 November 2007
The involvement of celebrities in wine companies is becoming increasingly common. But while there may be marketing advantages in some cases, writes Philippa Jones, celebrity endorsement is no guarantee of success, and can distort a wine’s price/quality ratio.
Entertaining blend secret to Coppola’s success
31 May 2002
Francis Ford Coppola, creator of Apocalypse Now and the Godfather films, has confounded the sceptics by building one of the most successful wine businesses in the Napa Valley. As Coppola eyes the European market, David Robertson visits the Niebaum- Coppola winery to find how.
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