Spotlight - Brand New Zealand

At first glance, a change of marketing slogan by New Zealand’s generic wine body seems fairly unremarkable but a second look at the ambitious growth plans the new message is intended to underpin suggests the country is looking to make quite a splash. Chris Losh for one thinks New Zealand could well pull it off.

The Losh Cause – New zeal for New Zealand

7 August 2007

At first glance, a change of marketing slogan by New Zealand’s generic wine body seems fairly unremarkable but a second look at the ambitious growth plans the new message is intended to underpin suggests the country is looking to make quite a splash. Chris Losh for one thinks New Zealand could well pull it off.

NZ: New Zealand unveils 'Pure Discovery' brand for NZ wines

2 August 2007

New Zealand Winegrowers has launched a fresh international brand awareness message for the country's key international markets.

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Spotlight - Brand New Zealand

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