Sports drinks and The Olympic Games

The 2008 Beijing Olympics are almost upon us as we finally realise that in addition to all the brand sponsorship activity, there will be some sport. Not surprisingly Coca-Cola is one of the leading participants in the brand marketing frenzy but Annette Farr found a surprising paucity of activity around sports drinks.

Focus - Sports drinks and The Olympic Games

5 August 2008

The 2008 Beijing Olympics are almost upon us as we finally realise that in addition to all the brand sponsorship activity, there will be some sport. Not surprisingly Coca-Cola is one of the leading participants in the brand marketing frenzy but Annette Farr found a surprising paucity of activity around sports drinks.

US: Coke unveils Olympic ad spots

15 July 2008

The Coca-Cola Co. is to launch advertising in the US around its position as one of the sponsors of the Olympic Games, which are due to open in less than a month, in Beijing.

US: Coca-Cola backs Olympic torch relay amidst protests

18 April 2008

The Coca-Cola Co. will continue to sponsor the torch relay as part of the run-up to the summer Olympics in Beijing, despite protesters opposed to China's policies in Tibet.

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