Soft Drinks - The options opened by organic

While organic meat and produce are fast becoming mainstream elements in the food market, the organic soft drinks sector has suffered from a lack of new product development and innovation. Annette Farr reports.

Organic soft drinks sector in need of innovation

25 August 2006

RESEARCH: Organic sector set for boom by 2007

31 October 2003

The organic food and drinks market in the UK is set to grow by almost 75% between 2002 and 2007, when it will be worth GBP1.6bn, according to research out today.

USA: Comment - Coca-Cola/Odwalla: treats, not tricks

1 November 2001

Coca-Cola has agreed to buy Odwalla for $181m. With the Halloween season in full swing, Coca-Cola has added the California-based alternative beverage maker to its goody bag. Integrating Odwalla with the major corporation will be a challenge. The popularity of Odwalla and similar brands come as consumers look for a true 'alternative' in terms of selection as well as corporate philosophy.