Soft drinks innovation

Soft drinks producers are seeking increasingly exotic ingredients, notably fruits, for new product ideas. But, writes Annette Farr, novel foods legislation in the EU could stifle such innovation, preventing or at least delaying the introduction to European diets of ingredients with a proven history of providing health benefits in other parts of the world.

The View from A Farr – Fear of the unknown

12 July 2007

Soft drinks producers are seeking increasingly exotic ingredients, notably fruits, for new product ideas. But, writes Annette Farr, novel foods legislation in the EU could stifle such innovation, preventing or at least delaying the introduction to European diets of ingredients with a proven history of providing health benefits in other parts of the world.

UK: Soft drink additives must carry warning – lobby group

13 June 2007

A UK pressure group has called for soft drinks that use certain additives to carry health warnings.

US: A-B adds to 180 energy drink portfolio

26 February 2007

Anheuser-Busch has unveiled an addition to its energy drink stable.

The View from A Farr – Speaking up for soft drinks

23 January 2007

The fact that bad news travels faster than good, and is certainly more likely to make the headlines, is not lost on UK soft drinks companies, so it is somewhat surprising that the British Soft Drinks Association (BSDA) is only just getting around to appointing a media manager. Annette Farr welcomes the move.

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