Soft Drinks - advertising and children

The clamour in the UK for more controls on the advertising of food and drink to children has grown steadily louder as the problem of childhood obesity has escalated. Rosemary Duff, director of SMRC Childwise, a market researcher and strategic consultancy specialising in children, examines the regulatory options for TV advertising currently being considered by UK media regulator Ofcom.

UK prepares for tighter controls on advertising to children

2 October 2006

The clamour in the UK for more controls on the advertising of food and drink to children has grown steadily louder as the problem of childhood obesity has escalated. Rosemary Duff, director of SMRC Childwise, a market researcher and strategic consultancy specialising in children, examines the regulatory options for TV advertising currently being considered by UK media regulator Ofcom.

EU: Soft drinks firms draw up advertising code

25 January 2006

The association representing Europe’s soft drinks producers has drawn up plans to limit advertising to children and sales in schools to counter rising child obesity on the continent.

UK: Ofcom publishes alcohol advertising rules

1 November 2004

Ofcom today published its revised rules for alcohol advertising on UK television.

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