Soft drink labelling

The publication of new research into the effects of artificial colourings and preservatives on children’s behaviour has once again put children’s soft drinks in the spotlight. Annette Farr believes that the industry’s best response is to trumpet the increasing number of additive-free variants available on the market.

The View from A Farr – Soft drinks labelling: Information overload

20 September 2007

The publication of new research into the effects of artificial colourings and preservatives on children’s behaviour has once again put children’s soft drinks in the spotlight. Annette Farr believes that the industry’s best response is to trumpet the increasing number of additive-free variants available on the market.

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Soft drink labelling

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