Smoothie boom

Tapping into demand for healthier beverages, the fresh fruit smoothie has been one of the success stories of soft drinks market in recent years, particularly in the UK. Annette Farr takes a look at other major markets to see if the exceptional success seen in the UK is being replicated elsewhere.

Smoothie boom shows no signs of flattening off

15 May 2008

Tapping into demand for healthier beverages, the fresh fruit smoothie has been one of the success stories of soft drinks market in recent years, particularly in the UK. Annette Farr takes a look at other major markets to see if the exceptional success seen in the UK is being replicated elsewhere.

UK: ASA rejects complaints over Innocent

2 April 2008

Innocent Smoothies’ advertising has been defended by The Advertising Standards Agency (ASA) after soft drinks companies claimed its adverts were misleading.

US: Nestlé signs global juice and smoothie JV

4 December 2007

Nestlé USA has signed a worldwide licensing deal with Jamba Juice to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.

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