Pernod's Allied brands - one year on
The announcement of Pernod Ricard’s full-year sales figures this week coincided with the first anniversary of the company’s acquisition of Allied Domecq. Olly Wehring takes a look at the performances of Pernod’s brands – old and new – and looks at what the future holds for them.
Pernod's Allied forces - one year on
27 July 2006
The announcement of Pernod Ricard’s full-year sales figures this week coincided with the first anniversary of the company’s acquisition of Allied Domecq. Olly Wehring takes a look at the performances of Pernod’s brands – old and new – and looks at what the future holds for them.
FRANCE: Pernod FY sales leap, Allied showing mixed
27 July 2006
Pernod Ricard has reported an expected boost to full-year sales from its integration of Allied Domecq but the performance of former Allied brands remains mixed.
SOUTH KOREA: Pernod plans marketing drive
11 July 2006
Pernod Ricard is to embark on a marketing drive in South Korea as it looks to boost its presence in the Asian market after last year’s takeover of Allied Domecq.
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