Just the answer - Southern Comfort

Brown-Forman’s Southern Comfort brand takes its New Orleans heritage very seriously, and in Phil Cusimano, appointed as global brand ambassador six months ago, now has a native New Orleaner as its prime champion. In this month’s Just the Answer interview, Cusimano spoke with Jessica Harvey about the brand’s strong links with the city and how its promotional platforms build on its New Orleans roots.

Just the Answer – Phil Cusimano

28 August 2007

Brown-Forman’s Southern Comfort brand takes its New Orleans heritage very seriously, and in Phil Cusimano, appointed as global brand ambassador six months ago, now has a native New Orleaner as its prime champion. In this month’s Just the Answer interview, Cusimano spoke with Jessica Harvey about the brand’s strong links with the city and how its promotional platforms build on its New Orleans roots.