just the answer - New Zealand Winegrowers

Last month, ex-Brown-Forman exec David Cox became Europe director for New Zealand Winegrowers. He spoke with Chris Mercer about what attracted him to working for a generic body and about New Zealand’s potential for further growth in Europe.

just the answer – New Zealand Winegrowers

30 June 2009

NZ: New Zealand wines must maintain value positioning - Euro chief

11 June 2009

New Zealand wineries must stick to their focus on value and not be tempted into the world of discounting to shift extra volumes, David Cox, the new Europe director for New Zealand Winegrowers, has told just-drinks.

UK/NZ: New Zealand Winegrowers appoints director, Europe

14 May 2009

New Zealand Winegrowers has announced the appointment of David Cox as director, Europe.

The Losh Cause – New zeal for New Zealand

7 August 2007

At first glance, a change of marketing slogan by New Zealand’s generic wine body seems fairly unremarkable but a second look at the ambitious growth plans the new message is intended to underpin suggests the country is looking to make quite a splash. Chris Losh for one thinks New Zealand could well pull it off.