just the answer - Ketel One

Back in February last year, the owners of the Ketel One vodka brand, the Netherlands-based Nolet family, announced a tie-up for the brand with Diageo. The deal not only signaled the end of Diageo's interest in the race to acquire Vin & Sprit's Absolut, but also gave the Nolets a helping hand with its premium vodka brand. Last week, Michelle Russell met with Bob Nolet, the vice president of Nolet Distillery and 11th generation family member.