Just the answer - Guinness

Smirnoff and Johnnie Walker may make Diageo more money, but there is no more iconic brand in its portfolio than Guinness. Nevertheless, speculation continues that Diageo may sell off its main beer brand. In this month’s Just the Answer interview, Brian Duffy, global brand director for Guinness, addresses that question, while also discussing Guinness’s progress in Africa where it was recently hit by a counterfeiting scam, the development of off-trade sales and product innovation.

Just the Answer – Brian Duffy, Guinness

18 July 2007

Smirnoff and Johnnie Walker may make Diageo more money, but there is no more iconic brand in its portfolio than Guinness. Nevertheless, speculation continues that Diageo may sell off its main beer brand. In this month’s Just the Answer interview, Brian Duffy, global brand director for Guinness, addresses that question, while also discussing Guinness’s progress in Africa where it was recently hit by a counterfeiting scam, the development of off-trade sales and product innovation.

NIGERIA: Guinness hit by adulteration scam

13 July 2007

The Diageo-owned brewer Guinness has been the victim of an adulteration scam in Nigeria.

UK: Diageo refutes Guinness sale speculation

2 July 2007

Diageo has dismissed, yet again, speculation that it is considering selling its Guinness beer brand.

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Just the answer - Guinness

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