just the Answer - Diageo's chief marketing officer
In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.
just the Answer - Andy Fennell, chief marketing officer, Diageo
27 April 2010
In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.
US: Diageo appoints US president in re-shuffle
29 September 2008
Global beverage giant Diageo has appointed a new US president, as part of several changes to its executive committee.
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