Just the answer - Diageo Global Malts

The Scotch whisky category is booming globally thanks to demand in Asia and the BRIC countries, particularly for blends, but mature markets in Europe are proving more sluggish. In this month’s Just the Answer interview, Diageo’s global malts director Nick Morgan spoke with Kate Ennis about the future of the malt category and Diageo’s innovative focus on food and whisky pairing as a means to drive growth in the single malt market.

Just the Answer - Diageo Global Malts

18 September 2007

The Scotch whisky category is booming globally thanks to demand in Asia and the BRIC countries, particularly for blends, but mature markets in Europe are proving more sluggish. In this month’s Just the Answer interview, Diageo’s global malts director Nick Morgan spoke with Kate Ennis about the future of the malt category and Diageo’s innovative focus on food and whisky pairing as a means to drive growth in the single malt market.

UK: Flat Europe fails to halt Diageo FY rise

30 August 2007

Diageo has posted a lift in operating profit, despite only a minor rise in sales for its latest fiscal year.

UK: Diageo plans GBP40m investment in new Scotch distillery

11 July 2007

Diageo has lodged a planning application with Moray Council for the first major distillery in Scotland for more than 30 years.

1 January 1900

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Just the answer - Diageo Global Malts

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