Just the Answer - Beefeater

In our first Just the Answer interview of 2007, Dean Best spoke with Nick Blacknell, brand director for Beefeater at Pernod Ricard subsidiary Chivas Brothers, about the company’s ambitious re-launch of the established gin brand it acquired as part of the Allied takeover in 2005.

Just the Answer - Nick Blacknell, Beefeater

31 January 2007

In our first Just the Answer interview of 2007, Dean Best spoke with Nick Blacknell, brand director for Beefeater at Pernod Ricard subsidiary Chivas Brothers, about the company’s ambitious re-launch of the established gin brand it acquired as part of the Allied takeover in 2005.

UK: Beefeater makeover pushes London links

26 January 2007

Chivas Brothers has finally unveiled its plans for Beefeater Gin.

UK: Beefeater to join Chivas Brothers business

27 July 2005

Gin brand Beefeater is to be integrated into Pernod Ricard's Scotch business Chivas Brothers, the French comany said today, following the completion of the Allied Domecq acquisition.

Browse more hot issues

Currently reading -

Just the Answer - Beefeater

just-drinks tagline

Not a member? Join here