Just the Answer - Beam Global Scotch whisky
Beam’s acquisition of Teacher’s and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global Spirits & Wine, makes clear in this month’s Just the Answer interview, the US-based company is committed to making its mark in the Scotch whisky sector.
Just the answer – Beam Global Scotch whisky
17 May 2007
Beam’s acquisition of Teacher’s and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global Spirits & Wine, makes clear in this month’s Just the Answer interview, the US-based company is committed to making its mark in the Scotch whisky sector.
UK: Beam Global targets Teacher's revamp, extension
10 May 2007
Beam Global Wine & Spirits is looking to revamp its Teacher’s blended Scotch brand. Speaking to just-drinks yesterday (9 May), Beam’s Scotch brand director, Michael Cockram, said that, while the brand had performed “way stronger than expected” last year, Beam is looking to update its look and add to the Teacher’s stable.
UK: Beam unveils single malt Scotch addition
10 May 2007
Beam Global Wine & Spirits has lined up an addition to its Scotch whisky offering.
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