just-the-answer - Bacardi

Earlier this month, Bacardi signed a one-year “multi-faceted” marketing agreement with UK dance act Groove Armada. The announcement made headlines, with some commentators suggesting the deal was another nail in the coffin of record labels. In this month’s Just the Answer, we talk to Bacardi’s global experiential marketing manager, Sarah Tinsley, to get the low-down on what has been hailed by some as the next step in the drinks/music industry relationship.

just the answer - Bacardi

24 April 2008

Earlier this month, Bacardi signed a one-year “multi-faceted” marketing agreement with UK dance act Groove Armada. The announcement made headlines, with some commentators suggesting the deal was another nail in the coffin of record labels. In this month’s Just the Answer, we talk to Bacardi’s global experiential marketing manager, Sarah Tinsley, to get the low-down on what has been hailed by some as the next step in the drinks/music industry relationship.

US: Bacardi and MySpace offer 'Dream Gig' comp

4 April 2008

Bacardi has joined forces with Internet social networking site myspace.com to offer a DJ the opportunity to open its Bacardi B-Live concert.

UK: Bacardi signs music deal with Groove Armada

3 April 2008

Bacardi has signed up the music group Groove Armada in a music agreement that will see them releasing exclusive music internationally this year.

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