Just the answer - Absolut

With interest surrounding the likely sale of Swedish spirits producer V&S Group growing by the day, there could be no better time to look at the company’s flagship vodka brand Absolut and the opportunities on offer in the premium vodka sector. This month’s Just the Answer is a two-part series, featuring an interview this week with Anna Laestadius, global brand director, Absolut Vodka, to be followed next week by Ian Jamieson of Stolichnaya.

Just the Answer – Anna Laestadius, Absolut Vodka

19 June 2007

With interest surrounding the likely sale of Swedish spirits producer V&S Group growing by the day, there could be no better time to look at the company’s flagship vodka brand Absolut and the opportunities on offer in the premium vodka sector. This month’s Just the Answer is a two-part series, featuring an interview this week with Anna Laestadius, global brand director, Absolut Vodka, to be followed next week by Ian Jamieson of Stolichnaya.

FRANCE: Pernod confirms Absolut visit

21 May 2007

Pernod Ricard has confirmed that its managing director has visited Sweden to look at Vin & Sprit’s Absolut vodka brand, ahead of a possible sell-off.

SWEDEN: Absolut revamps global advertising

27 April 2007

Vin & Sprit has lined up a fresh global advertising campaign for its Absolut vodka brand.

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Just the answer - Absolut

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