Just the Answer - 42 Below

The New Zealand premium vodka 42 Below has blazed quite a trail over the past few years, even by the standards of this vibrant and growing category. With Bacardi poised to complete its acquisition of the brand, what better time to speak with 42 Below’s charismatic chief executive Geoff Ross, who will remain at the helm following the takeover.

Just the Answer - Geoff Ross, 42 Below

30 October 2006

The New Zealand premium vodka 42 Below has blazed quite a trail over the past few years, even by the standards of this vibrant and growing category. With Bacardi poised to complete its acquisition of the brand, what better time to speak with 42 Below’s charismatic chief executive Geoff Ross, who will remain at the helm following the takeover.

CBC - If you ask me... 42 Below

13 October 2006

While the hip vodka brand 42 Below has made quite a splash in the premium vodka market, it is the brand’s growth potential in this vibrant category that tempted Bacardi to part with US$91m, and few observers think the company has taken a major risk in doing so. Chris Brook-Carter runs his eye over Bacardi’s latest acquisition.

BERMUDA/NZ: Bacardi acquires 42 Below

27 September 2006

Bacardi has announced that it is to acquire the New Zealand spirits company 42 Below in an all-cash deal valuing the company at NZ138m (US$91m).

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Just the Answer - 42 Below

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