just-drinks Vodka Essentials
As part of just-drinks' Spirits Essentials series, this look at the vodka category provides comprehensive figures and information on the sector, its markets and its trends.
As part of our Spirits Essentials series, just-drinks and The IWSR present a comprehensive guide to the vodka category. Sourced from the joint Global Vodka Insights report, published in December, we look at both market and category trends for vodka globally, the performance of the key brands, as well as the challenges facing the category going forward.
This edition of our global vodka report contains the latest data from The IWSR combined with our unique analyst insights and brand interview extracts. Vodka volumes have plateaued in the US, previously one of the category’s fastest expanding markets. Growth is now being fuelled by a variety of countries, including South Africa, Vietnam and the UK. However, the five largest markets are expected to maintain their rankings over the next five years. This report strategically reviews the global vodka category, providing future insights into what the sector has to do to grow over the coming years.
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