Interview - Diageo and innovation

As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

just the answer – Diageo

30 April 2009

As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

UK: Diageo launches Baileys duty free exclusives

14 September 2005

Diageo has launched two new Baileys flavours exclusively at BAA’s seven UK airports this month.

Browse more hot issues

Currently reading -

Interview - Diageo and innovation

just-drinks tagline

Not a member? Join here