Innovation
Chris Losh believes that in comparison with many other consumer goods markets, inspired innovation is in short supply in the drinks industry, because of its emphasis on production and a failure to think “outside the box”.
The Losh Cause – Seeking inspiration
27 September 2006
Chris Losh believes that in comparison with many other consumer goods markets, inspired innovation is in short supply in the drinks industry, because of its emphasis on production and a failure to think “outside the box”.
US: New products - beer for dogs, vodka at US$1m
8 September 2006
This month’s review of new drinks has thrown up a beer for dogs and a vodka that costs up to US$1m a bottle.
UK: August’s new drinks review
24 August 2006
This month’s drinks innovations have thrown up a child-friendly fruit drink, a world-first PET carton for milk, and a curious-sounding liqueur.
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