innocent Smoothies

An offbeat and laid-back style belies a clearly focused and steely approach to brand marketing at the UK’s leading smoothie company innocent which has taken the soft drinks market by storm. Annette Farr spoke with co-founder Richard Reed about the brand’s phenomenal success and plans for the future.

Innocent but no ingenu

1 June 2006

UK: National Smoothie Week goes global

1 June 2006

This year’s National Smoothie Week is going global.

UK soft drinks market shows strength in adversity

24 March 2006

In spite of new legislation and adverse publicity, the UK soft drinks market continued to grow in 2005. And while concerns over childhood obesity may have impacted on carbonated drinks sales, those same concerns have undoubtedly created opportunities for other products, such as smoothies, fruit juices and waters. Annette Farr reports.