In the spotlight - C&C Group

The dramatic rise of Magners cider was perhaps the biggest brand marketing success story in the UK drinks market in recent years. But, Chris Brook-Carter writes, bad weather and heightened competition from a larger player keen to gain a share of the all-new premium cider category have resulted in an equally dramatic reversal of fortune for brandowner C&C Group.

In the spotlight: C&C Group

16 October 2007

The dramatic rise of Magners cider was perhaps the biggest brand marketing success story in the UK drinks market in recent years. But, Chris Brook-Carter writes, bad weather and heightened competition from a larger player keen to gain a share of the all-new premium cider category have resulted in an equally dramatic reversal of fortune for brandowner C&C Group.

IRELAND: C&C reports drop in first half

10 October 2007

C&C has reported a fall of in its first half earnings due to poor weather and increasing costs

UK: C&C to continue Europe test marketing for Magners

9 October 2007

C&C Group is to continue test marketing its Magners cider brand in two European markets, despite its ongoing struggle with the brand in the UK, just-drinks understands.

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