Gourmet sodas

Premium and healthy, the ‘gourmet soda’ ticks two of the most important boxes for success in today’s market, and these adult-targeted beverages offer real growth potential for the becalmed carbonated soft drinks sector in the US. Annette Farr reports.

Fizzy drinks with class offer lift to carbonates

26 April 2006

Premium and healthy, the ‘gourmet soda’ ticks two of the most important boxes for success in today’s market, and these adult-targeted beverages offer real growth potential for the becalmed carbonated soft drinks sector in the US. Annette Farr reports.

US: IZZE names SoBe founder as new chair

5 April 2006

US sparkling juice group IZZE Beverage Co. has made John Bello chairman of the company’s board.

US: Bello joins IZZE board

23 December 2005

John Bello, the founder and former CEO of the SoBe drinks company, has been appointed as a director of the IZZE Beverage Company.

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