Gin's flavoured future

Ensuring that a category actually tastes how it should, might seem a fairly fundamental requirement in the drinks industry. But are there brands exploiting the name of gin and undermining its long-term health? Chris Losh believes so and makes a call for stricter adherence to gin’s heritage.

The Losh Cause - Gin’s future at stake in explosion of flavour

15 April 2008

Ensuring that a category actually tastes how it should, might seem a fairly fundamental requirement in the drinks industry. But are there brands exploiting the name of gin and undermining its long-term health? Chris Losh believes so and makes a call for stricter adherence to gin’s heritage.

GLOBAL: Diageo set to revamp Tanqueray gin offering

25 March 2008

Diageo is lining up a packaging revamp of its Tanqueray gin brand, just-drinks understands.

US: Bombay Sapphire launches $200k gin bottle

19 March 2008

Bacardi-owned gin brand Bombay Sapphire has launched a luxury, limited-edition bottle in collaboration with crystal manufacturer Baccarat and the jeweller Garrard.

EUR: London Gin gains EU recognition

10 March 2008

London Gin has gained recognition as a special quality beverage by the European Union.

Browse more hot issues

Currently reading -

Gin's flavoured future

just-drinks tagline

Not a member? Join here