Functional Beverages

Beverages claiming health benefits have become a key product development area for soft drinks companies, and as consumers look to “detox” following holiday excess, January is the perfect time to introduce new offerings. Annette Farr reviews some of the restorative functional beverages targeting consumers looking to make amends after Christmas indulgence.

A view from A Farr - Soft drinks tap into January detox

15 January 2008

UK: AG Barr snaps up Chartered Brands waters

11 January 2008

AG Barr has confirmed the acquisition of two functional water brands in the UK.

FOCUS - Soft drinks brands target health-conscious women

3 January 2008

The Christmas season may be a time notorious for over-indulgence, but soft drinks companies see it as a key period for adult soft drinks, where the emphasis is increasingly on healthy offerings. Annette Farr reports on the plethora of new products targeted at health-conscious professional women.

Health and demographic trends set to shape drinks strategies

6 August 2007

Premiumisation, health concerns and demographic shifts are likely to be among the key factors influencing the strategies of beverage alcohol companies over the next five years, according to a report from Business Insights. Ben Cooper examines the report’s findings.