Focus - The Trouble with/for Bottled Water

The economic downturn could not have come at a worse time for the bottled water industry. Not only is the category battling to win the consumer's pennies and cents, but it has also had to battle against a media onslaught against its environmental position. Times are certainly tough for water, but, as Annette Farr reports, there remains some hope, if you look hard enough.

Focus - Troubled waters for bottled water?

17 February 2009

The economic downturn could not have come at a worse time for the bottled water industry. Not only is the category battling to win the consumer's pennies and cents, but it has also had to battle against a media onslaught against its environmental position. Times are certainly tough for water, but, as Annette Farr reports, there remains some hope, if you look hard enough.

COMMENT: Danone still in troubled waters

13 February 2009

Danone's bottled water division emerged as the group's achilles heel in 2008, with some analysts suggesting the French giant would consider off-loading some of the business if it could.

IRELAND: Bottled water pulled from supermarkets

15 December 2008

Several batches of bottled water have been pulled from supermarkets in Ireland, following fresh concerns about their safety, the country's food watchdog has confirmed.

Focus - Leading water brands hit by credit crunch

3 December 2008

Bottled water was the fastest growing sector of the global soft drinks market in 2007 but as the economic downturn squeezes middle-class wallets in Western Europe and North America, there is evidence that tap water is making a comeback. Euromonitor International analyst Rob Walker believes the leading bottled water companies must maintain investment in these markets during the tough times in order to maximise returns in the long term.

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Focus - The Trouble with/for Bottled Water

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