Focus - The IRI New Product Pacesetters Report
It is easy for companies to say they are continuing to innovate in spite of the recession. But, Ben Cooper writes, the latest IRI New Product Pacesetters Report suggests branded goods manufacturers are walking the walk in terms of new product development, and taking a creative approach to fighting the downturn.
Focus - Innovation mantra more than just bluster
16 April 2009
It is easy for companies to say they are continuing to innovate in spite of the recession. But, Ben Cooper writes, the latest IRI New Product Pacesetters Report suggests branded goods manufacturers are walking the walk in terms of new product development, and taking a creative approach to fighting the downturn.
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