Focus - The growing prevalence of 'natural' soft drinks
This year, the words 'all-natural' have been appearing on more and more soft drinks labels, a reflection not only of the growing well-being trend, but also a sign that drinks producers are responding to consumers continuing to seek out wholesome, natural goodness, despite the difficult economic times we are living in. Annette Farr looks at the rising tide of natural products offered by the soft drinks industry.
Focus - The rising demand for 'natural' soft drinks
28 July 2009
This year, the words 'all-natural' have been appearing on more and more soft drinks labels, a reflection not only of the growing well-being trend, but also a sign that drinks producers are responding to consumers continuing to seek out wholesome, natural goodness, despite the difficult economic times we are living in. Annette Farr looks at the rising tide of natural products offered by the soft drinks industry.
US: Coca-Cola Co’s Fanta offers '100% Natural Flavors' in Fanta Orange
17 April 2009
Coca-Cola Co has revamped its Fanta Orange brand to offer 100% natural flavours for the US market.
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