Focus - The global vodka market

The recession has prompted trading down in the spirits market, even putting the brakes on the seemingly ever-increasing premium vodka category. With reference to a new IWSR/just-drinks report, Ben Cooper examines whether the new frugality seen among vodka drinkers will remain when economic conditions improve.

Research - Vodka marketers may find the frugal habit hard to shift

4 September 2009

The recession has prompted trading down in the spirits market, even putting the brakes on the seemingly ever-increasing premium vodka category. With reference to a new IWSR/just-drinks report, Ben Cooper examines whether the new frugality seen among vodka drinkers will remain when economic conditions improve.

1 January 1900

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Focus - The global vodka market

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