Focus - The Future for Cachaca

Focus - The Future for Cachaca

Late last month, Diageo acquired the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada. The domestic spirit may be struggling at home, but its global potential remains great.

BRAZIL: Domestic travails see cachaça firms target exports - research

20 June 2012

A downward trend for cachaça in its home market of Brazil is pushing producers of the domestic white spirit to look abroad for growth, according to a new report.

Comment - Diageo hunts down Pernod Ricard in Brazil

28 May 2012

Diageo's deal to acquire the Ypióca cachaça brand in Brazil puts the drinks giant in a better position to reel in Pernod Ricard in the country's growing market for premium spirits.

just The Facts - Cachaça and Diageo

28 May 2012

Earlier today (28 May), Diageo confirmed it will pay BRL900m (US$453.9m) for the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada. Here, just-drinks looks at some of the figures that prompted Diageo to jump into the market for cachaça, Brazil's best-selling spirit.

BRAZIL: Premium cachaca offers "relatively small" growth - analysts

28 May 2012

Cachaça, Brazil's most popular spirits category, offers scope for further premiumisation but the opportunity is “relatively small”, according to an analyst.

BRAZIL: Diageo snaps up Ypioca, as domestic spirits gain further appeal

28 May 2012

Diageo is set to make another domestic spirits play in an emerging market, this time by acquiring the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada.

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Focus - The Future for Cachaca

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