Focus - Tequila's coming of age

The burgeoning market for ultra-premium offerings, particularly in the US, has provided the Tequila category with high-value growth, allowing it to move on from its ‘shooter and slammer’ image of old. Richard Woodard reports on the growth in sipping Tequilas, the debate over the Mexican spirit’s classification system, and the implications of the current over-supply of Tequila’s basic constituent ingredient, blue agave.

Focus - From slamming to sipping: How Tequila is growing up

17 July 2008

The burgeoning market for ultra-premium offerings, particularly in the US, has provided the Tequila category with high-value growth, allowing it to move on from its ‘shooter and slammer’ image of old. Richard Woodard reports on the growth in sipping Tequilas, the debate over the Mexican spirit’s classification system, and the implications of the current over-supply of Tequila’s basic constituent ingredient, blue agave.

US: Mejor Tequila launches “luxury” Tequila line

29 April 2008

The Mejor Tequila Company has lined up the launch of a “luxury” line of premium Tequilas in the US.

US: Campari to acquire premium Tequila brand

8 May 2007

Gruppo Campari has made a “strategic addition” to its portfolio.

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Focus - Tequila's coming of age

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