Focus - Soft drink advertising in the US

Focus - Soft drink advertising in the US

The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.

Focus - Soft drinks advertisers set to feel the Obama effect

28 January 2010

The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.

Focus - Pressure on soft drinks set to ramp up in 2010

7 January 2010

While the economy dominated the news agenda in 2009, the coming year will see renewed pressure on soft drinks companies in areas such as sugar content, advertising and functional ingredients. Ben Cooper looks ahead to see which issues are set to come to the fore during the coming year.

1 January 1900

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Focus - Soft drink advertising in the US

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