Focus - Soft drink advertising in the US
The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.
Focus - Soft drinks advertisers set to feel the Obama effect
28 January 2010
The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.
Focus - Pressure on soft drinks set to ramp up in 2010
7 January 2010
While the economy dominated the news agenda in 2009, the coming year will see renewed pressure on soft drinks companies in areas such as sugar content, advertising and functional ingredients. Ben Cooper looks ahead to see which issues are set to come to the fore during the coming year.
The Food & Drink Market in USA
7 September 2009
The report includes a detailed 60-page Executive Summary in the form of commented graphs and data tables. Altogether, 146 country and product markets are covered. For each product, a basic 4-page folio covering demand, supply and brands is provided. Thus the 146 Product Market Folios so provided alone add up to over 600 pages. A complete alphabetic Company Profiles table is provided, usually covering several hundred holding companies and subsidiaries, together with each holding company's key subsidiaries, market shares and brands by product.
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