Focus - Probiotics under fire
The banning of a TV ad for Danone's drinking yoghurt brand, Actimel, is the latest reversal to hit the probiotic food and drinks sector. Despite being one of the most prominent categories within the fast-growing functional food and drink market, probiotics have not been immune from controversy. Ben Cooper reports.
Focus - Actimel ad ban is latest woe for probiotics
29 October 2009
The banning of a TV ad for Danone's drinking yoghurt brand, Actimel, is the latest reversal to hit the probiotic food and drinks sector. Despite being one of the most prominent categories within the fast-growing functional food and drink market, probiotics have not been immune from controversy. Ben Cooper reports.
UK: Danone Actimel advert banned
14 October 2009
A UK television advert for Danone’s Actimel has been banned by the country's advertising watchdog for failing to back up its claim that the yoghurt drink provides health benefits to children.
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