Focus - PepsiCo's school vending pledge
PepsiCo steals reputational march on Coke
Both PepsiCo and Coca-Cola Co have been forced by campaigners to make international commitments on school vending. PepsiCo has gone further than its rival while, Ben Cooper writes, its commitments on selling drinks in schools can also be seen in the context of other recent statements it has made on nutritional goals and the marketing of better-for-you products.
PepsiCo is to adopt a new global policy to stop sales of its full-sugar soft drinks to primary and secondary schools by 2012.
Three major US beverage firms have claimed to have delivered on a three-year commitment with the Alliance for a Healthier Generation to remove full-calorie soft drinks from schools across the country.
Major soft drinks companies in the US have backed an initiative for clearer labelling in support of Michelle Obama’s anti-obesity drive launched yesterday (9 February).
- What Brexit means for drinks industry? - Analysis
- Is there a future for the global beer brand?
- How soft drinks can win big with adult consumers
- Global director int'l brands, Heineken - Interview
- Non-Scotch Whisky Essentials, Part I
- The UK Referendum - just-drinks Live Blog
- SABMiller confirms price paid for Meantime
- Aldi dealt alcohol sales blow in Australia
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Absolut rebound paints rosy picture for Pernod
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends