Focus - PepsiCo's school vending pledge
PepsiCo steals reputational march on Coke
Both PepsiCo and Coca-Cola Co have been forced by campaigners to make international commitments on school vending. PepsiCo has gone further than its rival while, Ben Cooper writes, its commitments on selling drinks in schools can also be seen in the context of other recent statements it has made on nutritional goals and the marketing of better-for-you products.
PepsiCo is to adopt a new global policy to stop sales of its full-sugar soft drinks to primary and secondary schools by 2012.
Three major US beverage firms have claimed to have delivered on a three-year commitment with the Alliance for a Healthier Generation to remove full-calorie soft drinks from schools across the country.
Major soft drinks companies in the US have backed an initiative for clearer labelling in support of Michelle Obama’s anti-obesity drive launched yesterday (9 February).
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