Focus - Motor sports and alcohol advertising

The decision by Pernod Ricard to rejoin the Century Council in the US followed the departure of both Brown-Forman and Jim Beam from NASCAR motor racing sponsorship. As Pernod Ricard’s decision to leave the organisation was linked to the motor racing issue, Ben Cooper finds out whether there was any connection between these events.

Focus - Industry split on drink and drive partnership?

22 October 2009

The decision by Pernod Ricard to rejoin the Century Council in the US followed the departure of both Brown-Forman and Jim Beam from NASCAR motor racing sponsorship. As Pernod Ricard’s decision to leave the organisation was linked to the motor racing issue, Ben Cooper finds out whether there was any connection between these events.

US: Pernod Ricard to rejoin Century Council

19 October 2009

The US arm of Pernod Ricard is set to rejoin the country's spirits trade body, The Century Council.

US: Diageo vodka to sponsor NASCAR car

8 October 2009

Jeremiah Weed Southern Style Sweet Tea is to become the first vodka to sponsor a NASCAR car since the sport lifted its ban on spirits sponsors at the beginning of the 2005 season.

US: Beam Global follows Brown-Forman with NASCAR withdrawal

22 September 2009

Beam Global Spirits & Wine has followed Brown-Forman in announcing its withdrawal from NASCAR sponsorship in the US.

US: Brown-Forman to end Jack Daniels NASCAR sponsorship

22 September 2009

Brown-Forman is to end its Jack Daniel’s NASCAR sponsorship of Richard Childress Racing’s No. 07 team.

US: NASCAR lifts spirits ad ban - Diageo starts

11 November 2004

One of Diageo’s spirits brands is to advertise with the National Association for Stock Car Auto Racing (NASCAR) for the first time ever.

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