Focus - Health-conscious women - the next target for soft drinks?

The Christmas season may be a time notorious for over-indulgence, but soft drinks companies see it as a key period for adult soft drinks, where the emphasis is increasingly on healthy offerings. Annette Farr reports on the plethora of new products targeted at health-conscious professional women.

FOCUS - Soft drinks brands target health-conscious women

3 January 2008

The Christmas season may be a time notorious for over-indulgence, but soft drinks companies see it as a key period for adult soft drinks, where the emphasis is increasingly on healthy offerings. Annette Farr reports on the plethora of new products targeted at health-conscious professional women.

US: PepsiCo acquires Izze Beverage Co.

27 September 2006

Soft drinks and food giant PepsiCo has acquired the Colorado-based drinks company Izze Beverage Company, which produces all-natural, sparkling fruit juices, for an undisclosed sum.

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Focus - Health-conscious women - the next target for soft drinks?

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