Focus - Functional and enhanced waters

The health and wellness boom has spawned the launch of many functional products aimed at consumers seeking a healthier lifestyle, and enhanced waters are claiming a growing share of this market. But, Annette Farr writes, companies are also introducing enhanced waters marketed as offering cosmetic benefits.

Focus - Cosmetic boost to enhanced water category

9 December 2008

The health and wellness boom has spawned the launch of many functional products aimed at consumers seeking a healthier lifestyle, and enhanced waters are claiming a growing share of this market. But, Annette Farr writes, companies are also introducing enhanced waters marketed as offering cosmetic benefits.

Focus - Leading water brands hit by credit crunch

3 December 2008

Bottled water was the fastest growing sector of the global soft drinks market in 2007 but as the economic downturn squeezes middle-class wallets in Western Europe and North America, there is evidence that tap water is making a comeback. Euromonitor International analyst Rob Walker believes the leading bottled water companies must maintain investment in these markets during the tough times in order to maximise returns in the long term.

The View from A Farr – Majors must keep innovating

20 November 2008

The soft drinks sector has been kept energised by a wealth of product innovation in recent years, particularly from entrepreneurs and smaller companies, but the global downturn threatens to stem the flow of creative thinking. Annette Farr believes it is the responsibility of the major players to take on the risk of developing new drinks concepts and keep the tradition of innovation alive.

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Focus - Functional and enhanced waters

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