Focus - FIFA World Cup 2010
A series of features looking at the expected impact of the World Cup, which starts tomorrow (11 June) in South Africa.
Starting tomorrow (11 June), the FIFA World Cup football tournament has finally arrived in South Africa. In our last feature on the biggest sporting event in the world, Olly Wehring takes a look at how the country's winelands are gearing up for the football-fest.
This week sees the FIFA World Cup kick off in South Africa. Whilst corporate sponsor The Coca-Cola Co looks set to score highly from the tournament, what of South Africa's indigenous soft brands? Annette Farr considers the opportunities the event will open up, both domestically and abroad.
In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, reminds readers of the vital contingency planning that should not be forgotten in the excitement of preparing for a big sports event.
- Industry is following the pack to patriotic party
- The category today - Scotch Whisky I
- How has craft beer put the squeeze on world beers?
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Diageo unveils first European Johnnie Walker House
- Brown-Forman shuffles director pack
- Spirits can fill music industry gap - Jagermeister
- Consumers want brands that challenge them - study
- Heineken signs JV deal in Philippines
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global travel retail insights - market forecasts, product innovation and consumer trends