Focus - FIFA World Cup 2010
A series of features looking at the expected impact of the World Cup, which starts tomorrow (11 June) in South Africa.
Starting tomorrow (11 June), the FIFA World Cup football tournament has finally arrived in South Africa. In our last feature on the biggest sporting event in the world, Olly Wehring takes a look at how the country's winelands are gearing up for the football-fest.
This week sees the FIFA World Cup kick off in South Africa. Whilst corporate sponsor The Coca-Cola Co looks set to score highly from the tournament, what of South Africa's indigenous soft brands? Annette Farr considers the opportunities the event will open up, both domestically and abroad.
In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, reminds readers of the vital contingency planning that should not be forgotten in the excitement of preparing for a big sports event.
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard's FY fiscal-2015 - Preview
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research