Focus - FIFA World Cup 2010

Focus - FIFA World Cup 2010

A series of features looking at the expected impact of the World Cup, which starts tomorrow (11 June) in South Africa.

Focus - The World Cup and South Africa's wine industry

10 June 2010

Starting tomorrow (11 June), the FIFA World Cup football tournament has finally arrived in South Africa. In our last feature on the biggest sporting event in the world, Olly Wehring takes a look at how the country's winelands are gearing up for the football-fest.

Comment - Soft Drinks & Water - South Africa Looks for Soft Drinks Legacy

8 June 2010

This week sees the FIFA World Cup kick off in South Africa. Whilst corporate sponsor The Coca-Cola Co looks set to score highly from the tournament, what of South Africa's indigenous soft brands? Annette Farr considers the opportunities the event will open up, both domestically and abroad.

What if… you have to face a product recall in the middle of the World Cup?

3 June 2010

In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, reminds readers of the vital contingency planning that should not be forgotten in the excitement of preparing for a big sports event.

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Focus - FIFA World Cup 2010

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