Focus - Energy shots
There's a new impulse buy opportunity for retailers and an energy/nutrition fix for consumers in the form of a niche, but growing category – the shot. Annette Farr considers the category, and takes a look at the rise in activity in the shot market in recent years.
Focus – Energy drink shots: A shot bang on target
8 September 2009
There's a new impulse buy opportunity for retailers and an energy/nutrition fix for consumers in the form of a niche, but growing category – the shot. Annette Farr considers the category, and takes a look at the rise in activity in the shot market in recent years.
UK: Coca-Cola Enterprises readies Relentless Shots proposition
27 July 2009
Coca-Cola Enterprises has lined up an addition to its Relentless energy drink brand in the UK.
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