Focus - Energy shots

There's a new impulse buy opportunity for retailers and an energy/nutrition fix for consumers in the form of a niche, but growing category – the shot. Annette Farr considers the category, and takes a look at the rise in activity in the shot market in recent years.

Focus – Energy drink shots: A shot bang on target

8 September 2009

There's a new impulse buy opportunity for retailers and an energy/nutrition fix for consumers in the form of a niche, but growing category – the shot. Annette Farr considers the category, and takes a look at the rise in activity in the shot market in recent years.

UK: Coca-Cola Enterprises readies Relentless Shots proposition

27 July 2009

Coca-Cola Enterprises has lined up an addition to its Relentless energy drink brand in the UK.

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9 Sep 2009 -

Diageo Scotland

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Focus - Energy shots

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