Focus - C&C Group in high spirits despite cider trouble
Magners Cider was a phenomenal, but seemingly short-lived, brand success story. As C&C Group seeks to recover from the boom and bust experience that befell its cider brand, it is looking to its spirits portfolio, and specifically Irish whiskey Tullamore Dew, for growth. And even in these uncertain times, the company is bullish about the opportunities ahead. Chris Mercer reports.
Focus - C&C looks to raise spirits after Magners’ fall from grace
27 November 2008
Magners Cider was a phenomenal, but seemingly short-lived, brand success story. As C&C Group seeks to recover from the boom and bust experience that befell its cider brand, it is looking to its spirits portfolio, and specifically Irish whiskey Tullamore Dew, for growth. And even in these uncertain times, the company is bullish about the opportunities ahead. Chris Mercer reports.
IRELAND: C&C Group sets out growth plan for Tullamore Dew
21 November 2008
C&C Group has said it aims to be selling 1m cases of its Tullamore Dew Irish whiskey brand by 2012.
IRELAND: C&C Group appoints S&N veteran Dunsmore as CEO
10 November 2008
Magners cider owner C&C Group has turned to former Scottish & Newcastle executives to boost performance, announcing John Dunsmore as its new chief executive officer.
IRELAND: Magners slide hits C&C Group sales
29 August 2008
A bad start to the year has continued for Ireland's C&C Group, reporting cider revenue down 11% in its first half.
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Focus - C&C Group in high spirits despite cider trouble
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