'Five-a-day' and the drinks industry

Juice and smoothie manufacturers use the idea that drinking their products contributes to the ‘five-a-day’ dietary recommendation in their marketing. However, Annette Farr found some discrepancy between the claims brands make and official guidance, and believes consumers, who research suggests are already confused about the ‘five-a-day’ message in general, need clearer and more accurate advice.

View from A Farr – Confusing messages

27 May 2008

Juice and smoothie manufacturers use the idea that drinking their products contributes to the ‘five-a-day’ dietary recommendation in their marketing. However, Annette Farr found some discrepancy between the claims brands make and official guidance, and believes consumers, who research suggests are already confused about the ‘five-a-day’ message in general, need clearer and more accurate advice.

US: Nestlé unveils Jamba product line

27 May 2008

Nestlé USA has announced details of the launch of its first product in its joint venture with fruit blending group Jamba Juice.

Smoothie boom shows no signs of flattening off

15 May 2008

Tapping into demand for healthier beverages, the fresh fruit smoothie has been one of the success stories of soft drinks market in recent years, particularly in the UK. Annette Farr takes a look at other major markets to see if the exceptional success seen in the UK is being replicated elsewhere.

UK: ASA rejects complaints over Innocent

2 April 2008

Innocent Smoothies’ advertising has been defended by The Advertising Standards Agency (ASA) after soft drinks companies claimed its adverts were misleading.

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