Ethical push for soft drinks

The biennial IFE trade show in London has over the years been the initial launch pad for many successful brands and heralded numerous mainstream trends in the soft drinks sector. Annette Farr visited the show for a glimpse into the future.

Ethical products take centre stage at IFE

22 March 2007

UK: Innocent signs up to reduce carbon footprint

16 March 2007

Innocent, the UK’s leading smoothie manufacturer, is the first beverage company to display the carbon reduction label, an initiative launched today (16 March) by The Carbon Trust.

The View from A Farr – Speaking up for soft drinks

23 January 2007

The fact that bad news travels faster than good, and is certainly more likely to make the headlines, is not lost on UK soft drinks companies, so it is somewhat surprising that the British Soft Drinks Association (BSDA) is only just getting around to appointing a media manager. Annette Farr welcomes the move.