Diageo's new Australian wine offering

It may have taken Diageo a long time to move into the Australian wine sector but now it finally has, with the launch of its 7th Continent brand, it cannot be accused of simply following the crowd. Chris Losh assesses Diageo’s original approach to the Australian wine market.

The Losh Cause – Diageo’s original take on Australia

19 May 2006

It may have taken Diageo a long time to move into the Australian wine sector but now it finally has, with the launch of its 7th Continent brand, it cannot be accused of simply following the crowd. Chris Losh assesses Diageo’s original approach to the Australian wine market.

US: Diageo launches Australian wine range in the US

29 March 2006

Diageo Chateau & Estate Wines is launching an Australian wine range in the US.

Diageo choosing its wine carefully

25 October 2005

Diageo’s announcement that it will not be exercising its option to buy the New Zealand wine company Montana from Pernod Ricard has raised questions over the company’s commitment to wine, while allowing Pernod Ricard to retain what it sees as a significant asset. Ben Cooper reports.

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