Comment - Wine - When Montana Becomes Brancott Estate
Last month, Pernod Ricard announced that it will change the name of its New Zealand wine brand Montana to Brancott Estate. What does the move say about today's wine consumer, and what chances does Pernod have of getting the change through smoothly? Chris Losh considers.
Comment - The Losh Cause - Pernod's Montana Gamble?
8 July 2010
Last month, Pernod Ricard announced that it will change the name of its New Zealand wine brand Montana to Brancott Estate. What does the move say about today's wine consumer, and what chances does Pernod have of getting the change through smoothly? Chris Losh considers.
NZ: Pernod Ricard changes Montana to Brancott Estate
22 June 2010
Pernod Ricard has announced a global name-change for its New Zealand wine brand, Montana.
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Comment - Wine - When Montana Becomes Brancott Estate
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