Comment - What's in a (brand) name?

There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination is clearly fundamental. Patience Gould looks at some notable hits and misses to get to the bottom of what defines successful branding.

Pot of Gould – The (brand) name game

27 November 2007

There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination is clearly fundamental. Patience Gould looks at some notable hits and misses to get to the bottom of what defines successful branding.

US: Zubrowka Bison Grass vodka makes US debut

15 November 2007

Polish spirits producer Polmos Bialystok has announced that Zubrowka Bison Grass Flavored Vodka is making its US debut in the Chicago and the New York metropolitan areas.

US: Soyuz Victan launches Silk Vodka ad push

19 October 2007

Soyuz Victan USA has unveiled the first stage of its national advertising campaign for Silk Vodka across the US.

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Comment - What's in a (brand) name?

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