Comment - What's in a (brand) name?
There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination is clearly fundamental. Patience Gould looks at some notable hits and misses to get to the bottom of what defines successful branding.
Pot of Gould – The (brand) name game
27 November 2007
There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination is clearly fundamental. Patience Gould looks at some notable hits and misses to get to the bottom of what defines successful branding.
US: Zubrowka Bison Grass vodka makes US debut
15 November 2007
Polish spirits producer Polmos Bialystok has announced that Zubrowka Bison Grass Flavored Vodka is making its US debut in the Chicago and the New York metropolitan areas.
US: Soyuz Victan launches Silk Vodka ad push
19 October 2007
Soyuz Victan USA has unveiled the first stage of its national advertising campaign for Silk Vodka across the US.
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