Comment - Vodka in the UK
Vodka is soon to take over from Scotch whisky as the most consumed spirit in the UK. But Chris Losh sees its success as a triumph of marketing over substance, and wonders whether consumer interest can be sustained if drinkers, like bartenders, begin looking to spirits with more flavour, product heritage and variety to offer, like gin and rum.
The Losh Cause – Vodka must shift out of neutral
28 August 2008
Vodka is soon to take over from Scotch whisky as the most consumed spirit in the UK. But Chris Losh sees its success as a triumph of marketing over substance, and wonders whether consumer interest can be sustained if drinkers, like bartenders, begin looking to spirits with more flavour, product heritage and variety to offer, like gin and rum.
RUSSIA: Stolichnaya vodka not for sale - SPI
6 August 2008
Stolichnaya vodka is not for sale, but brand owner SPI Group is in negotiations to form new distribution agreements in key markets, minority shareholder Andrey Skurikhin has told just-drinks.
UK: Ministry of Sound launches vodka
14 April 2008
Ministry of Sound has introduced a premium vodka to the UK market which will be backed by “a seven figure marketing spend”.
RESEARCH - Vodka market set for ultra-premium boost
15 February 2008
Premium and super-premium brands have been important drivers in the growing vodka category for some time but among the key trends forecast in a recent report on the vodka market from just-drinks is the growth of the ultra-premium segment. Ben Cooper reports.
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