Comment - Trouble in Havana
Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the foot, appearing to be a corporate bully while drawing attention to the primary characteristic that sets Havana Club apart from its own world-beating brand - its Cuban origin.
Pot of Gould – Bacardi and Pernod duke it out in Havana
5 April 2007
Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the foot, appearing to be a corporate bully while drawing attention to the primary characteristic that sets Havana Club apart from its own world-beating brand - its Cuban origin.
SPAIN: Bacardi to appeal Havana Club ruling
9 March 2007
Bacardi is looking to take its bid for the Spanish rights to Havana Club rum to the country’s Supreme Court.
What happened when? The history of Havana Club
18 August 2006
Like most legal battles, the row over Havana Club between Bacardi and Pernod Ricard has enough twists and turns to get even the smartest drinks exec in a state. So, sit back, relax and take a look through this chronology of what happened to Havana Club and when.
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